Optima Health had an incredible opportunity to offer their insurance coverage to state employees for the first time in many years. With that, we took the opportunity to also remind those workers that change is a good thing, especially when it begins with your health. Change for a better you. Oh yeah, we produced this entire campaign from concept to market in just a few weeks. That certainly got our heart rates up.
We created daily snackable tips for healthier living that were served up in-feed.
Okay, so we didn’t actually get to execute the fresh produce filled vending machine, but pretty cool idea, huh? Next time..